As part of Hygiena's global marketing team, I developed LinkedIn campaign assets that supported product launches, industry education initiatives, and brand awareness efforts within the food safety and diagnostics markets. Working closely with product marketing, subject matter experts, and regional teams, I translated complex scientific concepts into visually engaging, easy-to-understand content tailored for food manufacturers, laboratory professionals, and quality assurance leaders.

My responsibilities included concept development, visual storytelling, graphic design, and adapting campaign assets to align with Hygiena's global brand standards. Each post was strategically designed to increase audience engagement, communicate key product benefits, and strengthen Hygiena's position as a trusted leader in food safety testing and One Health Diagnostics.